Put your article in The Startup Record
The Startup Record publishes sponsored and authored articles from companies with something useful to tell its readers. Every piece is reviewed by our editors before it runs, and advertising is declined.
Placements are booked through Dayside Media at dayside.media.
01The readership
Founders, operators and investors, plus the wide readership that follows startups as news — what got funded, what worked, what quietly failed. A broad and commercially active audience.
02What readers search for
- how to get your first customers for a B2B product
- how do first-time founders split equity
- which funds lead pre-seed in our sector
- which accelerator is worth it at pre-seed
- what does a founder actually do after product-market fit
- what do investors look for in a seed deck
- how much should a seed round actually raise
- when should a founder step back from sales
- how does a SAFE actually convert
03Sections of The Startup Record
Comebacks
Companies that came back, and how
Pivots
The decision to change direction, and what it cost
Postmortems
Why companies closed, reconstructed from the record
Success Stories
Startups that broke through, and the decisions behind it
Watchlist
Companies to watch, from first pivot to last day
04What The Startup Record publishes
Named companies read from their own record — filings, funding history, layoffs, founder accounts: what one company actually did, and what a founder or investor should take from it. Every piece is anchored to a specific company and built from its evidence.
Cases are reconstructed rather than reported: filings, founder accounts and the operating record, assembled until you can see the decision three years earlier that made the outcome inevitable. Failure is given the same care as success, which is rarer than it sounds.
It is read by founders, operators and investors together, and read for use rather than entertainment. An article here is the kind of thing sent to a colleague with a line about why it matters — which is how a company becomes known to people who were not looking for it.
An article here travels. Reconstructed cases get sent between founders, quoted in investor updates and cited long after the week they run, because the questions they answer do not date. A placement that shows how a company was actually put together — the decisions, the constraints, the things that nearly went wrong — earns that same treatment, and it reaches founders, operators and investors in one pass rather than three.
05Why place here
A page that stays
2 indexed pages on thestartuprecord.com — one per language, each a permanent URL in the archive and the feed.
In the section that fits
Your article runs in Comebacks, Pivots, Postmortems, Success Stories or Watchlist, beside the newsroom’s own work on the same subject and in the same format.
Reviewed before it runs
The Startup Record editors check the claims and decline anything that reads as advertising — refunded in full. That review is what makes a placement here worth citing.
06The two ways to publish here
Both are written for The Startup Record's readers, reviewed by its editors before they run, and stay on thestartuprecord.com permanently. The difference is how the page is labelled.
| Sponsored | Authored | |
|---|---|---|
| How it is labelled | Carries a sponsored label, at the top of the page | No paid label: it runs as editorial, in the section that fits |
| What it has to clear | Declined and refunded if it reads as advertising | Held to the same bar as the desk’s own work, or it does not run |
Book an article on The Startup Record
Placements are booked through Dayside Media at dayside.media.